The Advantages of Franchising with an Emerging Brand Like Hike Doggie
Hike Doggie was founded back in 2016 with a simple mission statement – to make dogs as happy as they make us. We know, we know – it’s a tall order, but somebody’s got to do it. But since we only recently began franchising our concept, we’re still considered what the industry calls an “emerging” brand. That being said, there are some incredible advantages of franchising with the new kid on the block. Keep reading to find out what we mean – and how you can get in on a ground floor opportunity of your own!
What Constitutes an Emerging Brand?
Most people still think of McDonald’s when they think of franchising. While it’s true that this global brand is probably the most famous example, there are approximately 4,000 different franchise opportunities on the market today. While some are quite well-established, many others have chosen the franchising model to take advantage of the rapid opportunity to expand their reach, influence, and revenue potential. These are most commonly known as emerging brands, though the definitions do vary. But for the majority, the common denominator is a brand that’s been a franchisor anywhere from one to five years and has yet to expand beyond the threshold of 10 to 50 units.
The Goal of Every Emerging Brand
Industry experts agree that some 300 or so new franchise concepts enter the marketplace each year. It’s also true that 80% of all current franchise brands still have less than 100 awarded units. That makes it an extremely competitive landscape, with each emerging brand vying for attention among the pool of potential franchisees. Succeeding in the franchise industry requires continual refinements to the brand’s business model, its growth strategy, systems and processes. But above all, Hike Doggie understands that nothing is more important than good old fashioned sales. Without significant sales, there is no replication, no expansion, and a limited chance of ever truly shedding the “emerging” label.
What are the Advantages of Owning an Emerging Franchise Brand?
Though emerging brands are far from being an established brand name, there remain numerous advantages for those who invest in emerging franchise opportunities. No doubt you’ve heard the benefits of investing in a “ground floor” opportunity, even if there is some risk involved. However, if said emerging brand does eventually become the next big thing, you stand to gain quite a bit as one of the original investors. It’s also an opportunity to plant your own flag, as emerging brands come with a much wider selection of prime territories, multi-unit deals, area development offers, and even master franchisee licenses. And emerging brands tend to take candidate negotiations seriously, which could provide much more favorable terms than their more established counterparts.
Much like with the Hike Doggie franchise opportunity, it’s also true that emerging brands can provide a more direct line of support and communication with the corporate office. Such an arrangement allows new franchisees to become the proverbial big fish in a little pond. And closer bonds with management means they’ll likely be quite receptive to the input and ideas of these newly minted owners. The same can be said about both training and support, which won’t be divided among dozens of needy franchisees entering a crowded network simultaneously. Yes, we’re an emerging brand. But we revel in the fact that Hike Doggie franchisees benefit from comprehensive training, ongoing support, and our advanced technologies. With a comprehensive setup that includes hands-on training, expert guidance, effective marketing strategies, and streamlined operations, we ensure that Hike Doggie owners are equipped for success from day one.
We invite you to discover the benefits of franchising with an emerging brand. Give us a try and you’ll soon find out what it really means to get in on the ground floor of a good investment.
About Hike Doggie
Hike Doggie was founded in 2016 with a mission to “make dogs as happy as they make us”. The business model is predicated on providing a professional and turnkey dog hiking service. Our vision is to create unforgettable outdoor experiences for dogs, ensuring their physical and emotional well-being while fostering a deep bond between them and their human families. Hike Doggie offers a low barrier to entry, quick conversion, and strong retention rates – not to mention extremely happy clients. To date, Hike Doggie has participated in over 50,000 dog hikes and we’d like to have you help us add to that total. Hit the trail to success and explore franchise ownership with Hike Doggie by reaching out to our franchise development specialists at Franchise Evolution Partners to begin your personal journey. Watch this informative video on YouTube to discover how your life can change as a Hike Doggie owner. And be sure to read our blog, follow us on Instagram, connect with us on LinkedIn, and watch our collection of videos on TikTok.